71% of association members are over the age of 40. That’s a very scary stat. Attracting new, younger, members has become an imperative for association marketers. It requires a different strategy given the way that members of Gen Z consume content, build their careers and seek out new opportunities to learn. They don’t follow the […]
AnswerStage co-Founder, Rusty Williams, was interviewed for the Association 100 Podcast about video marketing for associations. Even if you’re not an association executive, there are valuable tips and examples of how user-generated content can be used to create cost-effective — and event more importantly — results-effective marketing. Listen to the excerpt and check out the […]
NXUnite Expert Panel: This session was hosted by Colleen Carroll of NXUnite and includes Murad Bushnaq, Founder and CEO of Morweb, Jim Wacksman, Producer and CEO of Association Studios, Ashish Malik, CEO of 108 Ideaspace and Rusty Williams, Co-Founder of AnswerStage. Summary: The panel reviews key trends and emphasizes the importance of identifying the right types of […]
A strong and engaged membership base is the lifeblood of any association and the key to its success. Just like the effect of compound interest on bank accounts, increasing member retention pays off in a big way over time. As a rule of thumb, the goal is to have a retention rate greater than 90%. For […]
