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AnswerStage Blog

The Best Membership Marketing Strategies for Associations

NXUnite Expert Panel: This session was hosted by Colleen Carroll of NXUnite and includes Murad Bushnaq, Founder and CEO of Morweb, Jim Wacksman, Producer and CEO of Association Studios, Ashish Malik, CEO of 108 Ideaspace and Rusty Williams, Co-Founder of AnswerStage. Summary: The panel reviews key trends and emphasizes the importance of identifying the right types of […]

How to Overcome Camera Phobia and Make Great Video Marketing

Bad Hair Day? Messy Room? Reluctant to Go On Camera? Camera-phobia is all too common. Here are some tips for calming nerves and maximizing the number of people who participate in your video marketing efforts. In the world of content marketing, video has become an increasingly important medium. According to a recent survey, 85% […]

Why “Compounding Interest” is the Secret to Member Retention for Associations

A strong and engaged membership base is the lifeblood of any association and the key to its success. Just like the effect of compound interest on bank accounts, increasing member retention pays off in a big way over time. As a rule of thumb, the goal is to have a retention rate greater than 90%. For […]

10 Great Questions for Testimonial Videos

10 Great Questions to Collect Testimonial Videos for Your Association

As an association executive, you’re always looking for the most cost-effective ways to recruit new members and increase member retention. By showcasing the personalities, expertise and stories of your members, video testimonials are an effective way to generate this type of low-cost authentic marketing. Member testimonial videos provide social proof to others considering joining your […]

New square and vertical automated production options for user-generated videos

New Vertical (9:16) and Square (1:1) User-Generated Video Marketing Options

AnswerStage is excited to announce the availability of 9:16 vertical and 1:1 square automated video marketing production options. These new templates give marketers more flexibility for collecting, producing, and sharing professional-looking videos featuring user-generated responses. With the growing popularity of vertical and square video formats on social media, the new 9:16 and 1×1 templates make […]